It’s no secret that chatbots are in high demand, especially among individuals who are exploring the consumer-facing technology world. Due to the emergence of AI, the new generation of these interactive platforms are being widely used in various sectors, including marketplaces and corporate organizations. All of the major industries are already reporting positive feedback.
A chatbot can help convert visitors into customers, increase sales, and improve the customer experience by communicating with them in a more effective manner than live staff members. They can also help lower the costs of doing business.
A survey revealed that 80% of businesses would like to integrate chatbots into their operations by 2020. The question then becomes which industries can benefit the most from these interactive platforms.
Here is a list of some of the industries that are expected to benefit from chatbots.
1. Retail
Mobile conversion is a major issue for retailers, and chatbots are an ideal solution as they can help boost e-commerce sales even when physical stores are closed. They also provide a way for brands to improve their presence online.
Bot experiences are known to be the most effective tools for retail fuse marketing. In addition to that, AI in sales and customer service can help improve the experience of the users by analyzing their past purchases and behavior.
The goal of Bots is to create an interactive shopping experience that is designed to help customers make informed decisions and navigate through a variety of products. It eliminates the need for them to go through endless thumbnails and provides them with a personalized and engaging shopping experience.
Recently, Facebook has launched a payment beta program that will allow in-bot shoppers to complete their purchases easily. This feature is expected to remove some of the friction from the process and boost mobile conversion rates. In addition, chatbots can be used for customer service, as they can provide a variety of services without requiring a wait time.
2. Publishing
As the publishing industry struggles to adapt to the digital age, it’s still trying to find the best ways to reach out to new audiences. Some of the first companies to implement high-quality chatbots were publishers. They’ve reaped the rewards of their efforts, and they’re still looking for more ways to improve their efficiency.
Some of the most prominent Messenger bots in the vertical right now are the New York Post, NBC News, and the Wall Street Journal. In terms of both bot engagement and the number of users, the results have been very impressive.
3. Hospitality
oday, hotels are more focused on providing the best possible service to their guests. This is why, in addition to being able to provide a variety of products and services, the hospitality industry also relies on the level of expertise that its managers have.
Today, almost every guest wants to be able to communicate with their hotels using their mobile devices. With the help of messaging bots, they can book a restaurant, check-in, and make activity reservations all through one convenient platform.
Although there are a lot of bots that have been introduced in the travel industry, they are mainly used for power bookings. Some of these include Snaptravel, Istalocate, Kayak, and Hipmunk. The Discover tab of Facebook Messenger is dedicated to travel.
Due to the increasing number of hotel chains testing the use of bots in their operations, we believe that the hospitality industry will benefit from the introduction of bot-first solutions. One of the most remarkable features of these is the ability to provide a virtual concierge service during a stay.
This eliminates the need for human agents to answer questions about certain amenities and allows guests to receive 24-hour service instead of just during certain hours. It also helps reduce wait times as bots do not get overwhelmed by the volume of inquiries.
Through the use of QR codes and parametric codes, Headliner’s messenger bot can provide guests with information and services about a certain area within a hotel. For instance, if a guest scans a QR code while entering a pool deck, the bot will provide them with details about cabana rentals and seats.
4. Live Events
You have probably been asked to download an app for a certain event, whether it be a sporting event or a business conference. Unfortunately, the friction caused by this temporary use of the download button is not enough to overcome.
A bot can be used by organizers to centralize various aspects of an event, such as the purchase of tickets and the details of the program. It can also help attendees navigate through the event’s schedule and find the nearest parking.
In real-time, event organizers can send messages to attendees to inform them about the latest schedule updates, floor plans, and other important details.
This can have a significant impact on the event’s revenue, as it allows people to enter the venue earlier and purchase food and other merchandise. It also helps reduce the need for human staff, allowing visitors to easily find the booths they are looking for.
5. Banking/Financial
Following the hospitality industry, the banking and financial sectors are starting to embrace chatbots. Due to the nature of most transactions, they are often the ideal platforms for handling discrete tasks that require minimal intelligence. This makes them perfect for handling transactional activities.
Messenger users can send money to their friends, check their bank balances, view the history of their transactions, and locate an ATM.
Among the banks that pioneered the use of chatbots is Bank of America. The company’s new chatbot, named “Erica,” can help users carry out various tasks, such as sending and receiving money. Western Union also has a Messenger bot that lets users send and receive money. American Express also lets users track their accounts. These examples show that the banking and finance industry is starting to move quickly.
6. Service Businesses
Small businesses in service-oriented industries can benefit from using bots in their lead generation efforts. For many service professionals, this is their main source of income. They have to field numerous inquiries regardless of the lead’s relevance.
A lead generation solution that includes a robust user-friendly platform and an intelligent algorithm will be able to attract and qualify leads. It will also enable sales agents to interact with the leads through a dashboard.
7. News and Media
According to studies, the youth spend a lot of time surfing the Internet or social media. Around 30% of all traffic is from social media, and 60% of it is through mobile devices.
This feature can be useful for news organizations as it can provide helpful answers to frequently asked questions. Some of the media outlets that have already integrated this into their platforms include CNN. Its chatbot can be used on platforms such as Facebook Messenger, Line, and Kik.
Through chatbots, users can easily access the topics that they’re passionate about, which is helping media and news organizations flourish. They can also view content that’s relevant to their interests.
8. Fashion Industry
he rise of chatbots has been attributed to the increasing number of businesses looking to improve their customer experience and processes. Some of the prominent fashion brands that have already recognized the value of this technology include Tommy Hilfiger and Victoria’s Secret.
The store’s fashion accessories can only be displayed by bots. In addition to choosing the appropriate accessories, customers can also ask questions about the price range and other factors that will help them make an informed purchase. A sales representative will be on hand to help them navigate through the various options.
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