A survey is a tool that companies can use to gather feedback from their employees and customers. It can help them improve their processes or measure their satisfaction.
Many people in Singapore use e-mail and SMS as the means of conducting surveys. These surveys are usually conducted yearly, and the results can be very sobering. With the advent of chatbot technology, people can now conduct these surveys with ease.
Why Traditional Surveys Get Such Poor Response Rates
Online survey platforms have dominated the market for a long time now due to their ease of use and anonymity. Unfortunately, the tools that are currently available do not produce the desired results.
The main advantage of online surveys is that they allow participants to remain anonymous, but they also do not create personal connections. Besides that, the tools do not provide the necessary time and pressure to conduct the survey. They also do not take long to evaluate the results.
Many people do not participate in online surveys due to various reasons. One of these is the length of the survey, which is why many of them do not fill out the questionnaires.
A chatbot can be used to increase the number of people who participate in a survey and improve the customer experience.
One of the main advantages of a chatbot is its ability to respond to a customer’s questions and comments in real time. This feature allows the bot to interact with the respondents in a real-world manner.
High User-Friendliness Due To Chatbot Surveys
A chatbot can be used to create and manage a survey. It can be very user-friendly for both the survey’s creator and the users.
To achieve your goals, you first design them and then formulate questions that will be integrated into the chatbot’s dialogue.
A survey is nothing more than an interactive game between companies and their customers. With the help of a chatbot, you can easily automate the process of conducting the survey.
Surveys can be created and adapted incredibly flexibly with the help of chatbot software. You can embed the program on various landing pages or websites, depending on the survey’s target audience. For instance, it can be used as an integral part of an employee intranet page.
Conducting surveys using a chatbot is very easy, especially on mobile devices. Traditional software, on the other hand, has issues with responsive displays.
A More Intimate Setting And A Higher Reaction Rate
Through chatbots, potential survey participants can interact directly with them and provide information. This makes them more willing to participate in the survey, as opposed to the impersonal nature of online surveys.
A Good Integration With The Website
One of the most significant advantages of the chatbot channel is its ability to integrate directly into a website. It allows visitors to be invited to a survey should they already be dealing with the relevant subject.
For instance, if a customer makes an online purchase, the chatbot will ask them about their experience. This method significantly improves the response rate since the survey is conducted directly in the chatbot instead of through e-mail.
This chatbot can be used to query the Net Promoter Score. Although companies still use the traditional methods of conducting surveys, the chatbot’s interaction with users is more modern and playful. This makes it an enjoyable tool for users.
Traditional Survey Tools Versus Chatbot Surveys
Traditional survey methods involve sending a link to the respondents via an online tool, such as SurveyMonkey. The participant then clicks on the question, and the presentation and design of the survey are minimal compared to other providers.
Because of how these surveys are conducted, the user experience tends negative. This is because they reach users in a similar manner.
Many companies offer various incentives to encourage their employees and customers to participate in their surveys. These include drawing prizes for the participants.
Unlike traditional surveys, chatbot surveys are interactive and can be made fun and engaging by adding various features, such as videos, buttons, and images.
The goal of chatbot surveys is to make the user experience more user-friendly. It can also flow differently depending on the rating the respondents give.
For instance, the chatbot can record a particular negative rating and ask the respondents to explain their reasons. Since the survey is more akin to a conversation between two individuals, the willingness to provide responses is higher.
Final Words. Chatbots Are Appropriate For Surveys
You can easily create a chatbot that is user-friendly and can be used to carry out a survey. Not only can it be operated at any time, but it can also be used on any device.
Unlike the standard survey, the chatbot survey allows users to interact directly with their customers. It also creates a personalized atmosphere.
Through the chatbot, the customer can get a new experience and participate in the survey more easily. It also helps reduce the bounce rate and cancellation rate.
You Can Start Building Your Chat Bot Today
With our SocialMate platform, you can start building your first Boot Screen simply and easily, without any special skills or software knowledge. You can start by looking at Docs from here that will take you step-by-step until you succeed at the Boot Chat work that’s right for you!