A chatbot can function as either a reactive or proactive agent. The latter responds to a user’s query while the former starts the conversation. For instance, a proactive chatbot will likely send a message to a user if their account balance falls below a certain amount.
Research has shown that the market value of chatbots is expected to reach over $1 billion in the next couple of years due to the increasing number of them and the advancements of AI. These virtual assistants can be used to improve the efficiency of businesses by providing a variety of natural language processing and dialogue-based interfaces.
Chatbots can be used by businesses to boost their sales. There are a few key points that businesses should know about using these virtual assistants.
1. Amplify Conversion Rates
The bounce rate is typically around 20% to 40% on e-commerce sites. With the help of chatbots, the website’s bounce rate can be reduced by informing potential customers about the products and directing them to the appropriate page. Moreover, the conversion rate has increased, which helps boost sales revenues.
2. Provide Product Recommendations
Through the use of artificial intelligence, chatbots can identify the customers’ preferences on a website and recommend products that they should purchase. This method can increase the likelihood of customers making a purchase.
3. Mention Any Items Still In The Cart
Due to the increasing number of products being left in the carts, it is important that the users are reminded about the products they should purchase. In some cases, the consumers might have changed their mind before completing the transaction. By implementing proactive chatbots, users might be urged to make a purchase.
4. Boost Client Satisfaction
According to a study conducted by PwC, customer satisfaction is very important to a business’s sales. It shows that almost half of the customers who spend money on a company’s products and services are more likely to spend it on businesses that provide a positive experience. Having a chatbot that can meet the expectations of customers is very effective in achieving this. It can help businesses reach their goals and encourage them to make the next purchase.
You Can Start Building Your Chat Bot Today
With our SocialMate platform, you can start building your first Boot Screen simply and easily, without any special skills or software knowledge. You can start by looking at Docs from here that will take you step-by-step until you succeed at the Boot Chat work that’s right for you!